50 articles on AI Search.
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Joshua Albanese is the King of AI SEO and the founder of Spearleaf. The story behind the crown, what AI SEO means for your business, and a free ChatGPT check.
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AEO content, shown with a before and after: how to write headings, short sections, lists, tables, dates, and bylines that AI answers can lift and quote.
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The AI tools for small business I use with local clients, sorted by job: review replies, Business Profile posts, service pages, ads, and tracking calls.
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AI visibility for a business: how to check whether ChatGPT and Google's AI recommend you, what to log, and why one answer is not a measurement.
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ChatGPT vs Google for a business: Google shows a list, ChatGPT names one. See why a Google ranking does not carry over, with data from 216 US markets.
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Reddit marketing for businesses, done honestly. Name your account, answer in the right subreddits, and see why ChatGPT and Google's AI read Reddit.
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SEO vs GEO vs AEO for a business: what each term means, where the work overlaps, and what to do first, with data from a 216-market AI search study.
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Joshua Albanese on how to use AI for local marketing: offers tested by neighborhood, area pages, weekly profile posts and cost per lead. Full transcript.
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Spearleaf founder Joshua Albanese on how ChatGPT and other AI assistants use memory and personal preferences to decide which local business to recommend. Full transcript.
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Joshua Albanese on why AI search is a word association game, not one algorithm, and why your website and outside mentions like Reddit matter. Full transcript.
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Joshua Albanese on the best AI tools for a local business, with his quick verdict on Gemini, Localo, Jasper, Google Business Profile and Otterly.AI. Full transcript.
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Joshua Albanese on going from ranking on Google to being the business AI recommends: location pages, detailed reviews and mentions in AI sources. Full transcript.
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Joshua Albanese on why ranking on Google doesn't mean ranking in AI search for best med spa in Fort Myers, and how to build authority. Full transcript.
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Joshua Albanese on the category-of-one strategy: a chiropractor's DOT physical business for truck drivers, and its next step in AI search. Full transcript.
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Joshua Albanese on comparing two oil change shops by review count, and why twice the reviews in a third of the time points to better processes. Full transcript.
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Joshua Albanese on how to write content AI will cite: clear headings, answer-first lines, specific questions, data tables and updates. Full transcript.
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Joshua Albanese on whether AI search matters for local business: ten links became one AI answer, and AI draws on Reddit, forums and reviews. Full transcript.
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Joshua Albanese on E-E-A-T content for AI search: guides that answer real questions, linked content clusters, updated pages and author credentials. Full transcript.
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Joshua Albanese on how to format content for AI: a one-sentence description, headings for each section, and short paragraphs and bullets. Full transcript.
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Joshua Albanese on how to get cited by AI: search your service in ChatGPT or Gemini, track mentions, study competitors and improve your pages. Full transcript.
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Joshua Albanese on getting recommended in Google AI Overview: why one business gets named, and the on-page and off-page signals behind it. Full transcript.
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Joshua Albanese on the one-answer economy: Google gave ten blue links, Maps shows three, AI gives one, and Google rank barely predicts AI picks. Full transcript.
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Joshua Albanese on Google SEO changes in 2026: ten blue links became a three-business map pack, and AI Overview now names just one. Full transcript.
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Joshua Albanese on the difference between Google and AI search: Google finds the closest option, while AI uses memory to find the right one. Full transcript.
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Joshua Albanese on getting clients from Google vs ChatGPT: Business Profile updates, citations and map pack tracking next to content AI can cite. Full transcript.
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Joshua Albanese on AI tools for local SEO: Claude and Neuron Writer for Maps rankings, Perplexity and Sheets for KPIs, Canva for journeys. Full transcript.
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Joshua Albanese on a Fort Myers med spa that ranks first on Google Maps but not for best med spa in AI, and the authority signals that help. Full transcript.
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Joshua Albanese on how to rank a business on Google from scratch: clear navigation, keyword pages, topic clusters, reviews and monthly check-ins. Full transcript.
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Joshua Albanese on a Fort Myers collision shop that ranks first on Google Maps but doesn't appear in Perplexity for best auto body shop. Full transcript.
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Joshua Albanese on using Reddit to get cited by AI: name the account after your business, answer questions in your trade, and help instead of pitch. Full transcript.
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Joshua Albanese on Reddit marketing for a local business: an account in the business's name, helpful answers in subreddits, one content loop. Full transcript.
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Joshua Albanese on SEO vs GEO vs AEO: ranking on Google, getting recommended by AI and being featured in AI Overviews, and how he measures each. Full transcript.
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Joshua Albanese on how to show up in AI search results: short answers, weekly updates, city pages, directory mentions and AI tracking. Full transcript.
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Joshua Albanese on the three levels of local SEO: ranking on Google, then the Map Pack, then AI recommending you, and how to move up each. Full transcript.
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Joshua Albanese on why website clicks are dropping: AI search uses memory and context, and how structured data, reviews and backlinks help. Full transcript.
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Joshua Albanese on why AI uses Reddit: it is the largest forum, with the most data from real people to train on, and Google is promoting YouTube. Full transcript.
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Joshua Albanese on AI optimization for a local business: AI-written customer questions, automated review requests and tested Business Profile posts. Full transcript.
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Why is no one visiting my website? Check tracking, rankings, AI answers and your Google Business Profile, in order, to find where the clicks went.
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How do you get recommended by AI? This is my interpretation of our August 2026 study across 216 US markets, not a measured causal factor. The survivors carried far more reviews at identical ratings, and that pattern points somewhere useful.
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Do AI Overviews affect local SEO? In our August 2026 study across 216 US markets, 87.6% of the businesses AI Overviews named were already in that page's local pack, and the pack was by far the most stable local surface we measured.
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What sources does ChatGPT use for local recommendations? Our August 2026 study across 216 US markets logged them. Psychology Today appeared in 100% of therapist markets and Zillow in 94.4% of real estate markets. Here is the reading list by industry.
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What made a business more likely to be shown in ChatGPT local answers? In our August 2026 study across 216 US markets, an in-city address was associated with far higher odds of being shown, ahead of reviews, ratings, and everything else we measured.
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Where does ChatGPT get business ratings? In our August 2026 study across 216 US markets, 17.4% of resolved recommendation cards carried Yelp ratings and the rest ran on Google. The visual tells predicted the source with near-perfect accuracy.
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How does ChatGPT choose local businesses? Our August 2026 study across 216 US markets traced each answer back through its sources. The pages ChatGPT reads churn hardest, and that churn flows through to who gets recommended.
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Does ChatGPT change its recommendations? We measured it across 216 US markets in August 2026. About half the businesses it recommended were gone within a week, and the number one pick held in only about a third of markets.
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Learn exactly how ChatGPT decides which businesses to recommend, the 6 things to do this quarter, and why local businesses have a real structural advantage.
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A plain-language guide to schema markup for AI search: what it is, the types that matter for service businesses, and how to add and validate it.
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AI search is changing the answer format, not killing Google. Here is what stays the same, what changes, and what local owners should do now.
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AI search now names one local business per answer. Learn how Google AI Overviews, ChatGPT, Perplexity, and Gemini treat local queries and what to do this week.
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AI search optimization is how you get cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews. Plain-English definition, mechanics, and six Monday-morning tactics.