In this short, Joshua Albanese, founder of Spearleaf, compares SEO, GEO and AEO side by side: what he uses each one for, how he measures it, and the work behind it. That work runs from Google Business Profile updates and location pages to FAQ sections and a website every AI tool can crawl, the groundwork of AI search optimization.
Read the full guide: SEO vs GEO vs AEO: What Each Means for a Local Business →
Video Transcript
I use SEO to outrank competitors on Google. I use GEO to get recommended by AI search. I use AEO to get my content featured in AI Overviews and voice-assisted results.
I measure success by organic traffic and calls. I measure success by how often AI search recommends my brand. I measure success by how often my brand is featured in AI Overviews.
I update my Google Business Profile to rank higher. I create location-specific pages so AI search knows my service area. I add FAQ sections underneath every service page so the AI knows what to pull word for word.
I focus on getting more reviews. I focus on the consistency of my business information. I make sure that my website can be crawled not only by Google, but also by all the AI tools.
Want Google and AI to start recommending your business more, so you can generate more leads organically? Follow me and I'll show you how to do that.
Read the full guide on what SEO, GEO and AEO mean for a local business →