A good ChatGPT business description says what you do, for whom and where, in facts a customer can check. Add what makes you different, and keep it matching your website, your listings and OpenAI's Businesses in ChatGPT policy. It is one part of ChatGPT Business Hub setup, so claim your listing first.
Last checked 12 November 2026. Business Hub is in beta, so OpenAI may change these rules.
What should a ChatGPT business description say?
OpenAI's Businesses in ChatGPT policy says what you submit must truthfully represent the business and stay current. So write what you do, who you serve, where you work, and one detail you can prove. Then add what you don't do.
Many owners start from the same place: we're good at what we do but need help getting found online. In 2023, one user asked on OpenAI's community forum, "How can a business submit it's information to Chat GPT API". The description field is now one answer, with rules attached.
I mark OpenAI's rules as OpenAI's. Everything else here is my advice. Where I give numbers, they come from Spearleaf's ChatGPT study.
Where the description sits in Business Hub
The description is one editable field. OpenAI's help article lists website, business description, category, logo, delivery and return policies, and a cover photo. You edit them after claim and Persona approval, which my guide to how to claim your business on ChatGPT covers.
OpenAI reviews and publishes changes, and updates can take time to appear. So check your wording before you submit. If Persona stalls, read about ChatGPT Business Hub verification.
One early user on OpenAI's community forum wrote, "Physical businesses can only claim an existing scraped listing". OpenAI says local stores and restaurants can currently claim only an existing U.S. listing. ChatGPT may already describe you, so say it yourself.
A ChatGPT business description template for local service businesses
Fill in each line with facts you could prove if asked. Then join the lines into two or three plain sentences.
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[Business name] is a [service category] in [town, state].
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We [main services, in the words customers use].
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For [homeowners, patients, small businesses].
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Serving [the towns you really serve].
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[A license number, certification or years in business you can show].
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We don't [work you turn down or areas you skip].
Before and after example of a ChatGPT profile description
Example Plumbing Co. before (invented example)
Example Plumbing Co. is the best plumber in Ohio. Top-rated, 24/7, satisfaction guaranteed. Plumbing, drains, heaters, sewer, Dayton, Kettering, Springfield, Columbus, Cincinnati.
Example Plumbing Co. after (invented example)
Example Plumbing Co. is a family-run plumber in Dayton, Ohio. We repair leaks, drains and water heaters for homeowners in Dayton, Kettering and Oakwood. We don't do new construction.
Why the Example Plumbing Co. rewrite is clearer
Example Plumbing Co. is made up, with no real results or reviews. The second version names the town, three services, and what it skips. Every line can be proved.
What OpenAI's policy bans in a ChatGPT business description
OpenAI's policy covers everything you add, including details, descriptions, photos, services and links. If you break it, OpenAI may decline or remove content, limit profile management or remove a profile, and you stay responsible. Cut these:
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Unproven claims. "Best in the state" with no proof. The policy bans false or misleading claims about prices, availability, qualifications or likely results.
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Guarantees you can't back. The policy bans unsupported guarantees.
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Reviews you typed yourself. Fabricated reviews and endorsements are banned.
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Prices that hide fees or conditions. The policy bans claims that conceal material terms.
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Hours or availability that aren't true. Don't write "24/7" if you close at 6.
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Links that mislead. Links must be relevant and accurately show where they lead.
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Unsupported facts. OpenAI's terms say factual claims must be accurate, current, complete and supported.
How long should your Business Hub description be?
OpenAI's help article and policy give no length limit for the description. So length is my advice, not an OpenAI rule.
Write long enough to cover the template lines and short enough to read in one breath. If a line isn't true, provable and useful to a customer, cut it.
What your ChatGPT description cannot do
Per OpenAI's help article, "Claiming lets you manage the information you provide about your business. It doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations."
OpenAI's terms let it supplement, edit or replace listing information from other sources. It may also decline to display what you submit.
What Spearleaf's study shows ChatGPT reads and shows
Our study ran in August 2026, before Business Hub existed, so it can't tell you what a description does. It does show what ChatGPT reads and shows.
Across 216 US markets, 92.0% of displayed businesses had an address in the asked city, against 73.9% of candidates not shown. Reviews went with being shown too, at an odds ratio of 1.81 per doubling of review count.
These numbers are descriptive, not causal. A description can't move your address, so name your real town.
Check your ChatGPT description against your listings
Use this checklist before you publish:
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Same facts everywhere. Name, town and services match on your website, Google Business Profile, Yelp and trade directories, and stay current as OpenAI's policy requires.
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No typed-in ratings. In our study, ChatGPT showed Yelp's numbers on 17.4% of rating cards and Google's on the rest.
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The directories ChatGPT reads. In our study, the most-retrieved sites included angi.com at 24.2% of markets, expertise.com at 21.9% and homeadvisor.com at 17.7%.
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The link goes where it says. Point your website link at a page that matches the description.
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You hold the claim. The admin who claims can add teammates and grant an agency access. Never hand over your login.
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Test more than once. In our study, only 48.2% of shown businesses appeared again 4 to 9 days later. My guide to checking whether AI recommends your business shows how.
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Know the difference. Your Google profile is separate: see ChatGPT Business Hub vs Google Business Profile. Not sure you can claim? Read whether local businesses can claim a ChatGPT listing.
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Watch the results. Business Hub insights cover mentions and website clicks over the past 28 days.
Let Spearleaf write and maintain your ChatGPT business listing
As part of AI search optimization, you claim in your own name and add Spearleaf as your agency. Then I fill in and maintain the listing from facts you approve. I can't promise ChatGPT will recommend you.
Book a call about your ChatGPT listing
- Stuck on identity checks? Read ChatGPT Business Hub verification.
- Next step: ChatGPT Business Hub insights.
- Start here: how to claim your business on ChatGPT.