In this short, Joshua Albanese, founder of Spearleaf, contrasts basic marketing habits with AI-driven ones: AI ad copy next to testing offers by neighborhood, occasional Google Business posts next to weekly AI-written posts and review replies, and judging marketing by how busy the phone feels next to tracking cost per lead. Each habit ties back to local SEO for the neighborhoods you serve.
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Video Transcript
I use ChatGPT to write my ad copy. I use AI to test offers by neighborhood, so that way I can find jobs and double down on what's working.
I use AI to build service pages for every neighborhood I serve. I use AI to respond to every review with the service and the area in which I served it.
I post on Google Business once in a while. I use AI to write weekly Google Business Profile posts and respond to the reviews.
I run the same ad everywhere. I use AI to run different ads depending upon the neighborhood and the season.
I judge marketing by how busy the phone feels. I track cost per lead and where the business is actually coming from, so that way I double down on those specific neighborhoods.
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