In this short, Joshua Albanese, founder of Spearleaf, answers a question business owners ask him all the time: what is the difference between Google and AI search? Google shows what is closest, he says, while AI search draws on what it knows about the person asking to find the right fit, which is why he puts getting recommended by AI search first.
Read the full guide: ChatGPT vs Google: How Each Picks a Local Business →
Video Transcript
So if you're a business owner, people always ask, "What is the difference between Google and AI search?" and I'm going to answer that for you right here.
So the real difference between Google and AI search is Google would find you the closest option, and AI search finds you the right one. And what I mean by that is, when you used to Google something, it would show proximity to where you're at, and it would show you recommendations.
The difference with AI is when you search it, it has a history of your memory and who you are, and it's going to find you not only the closest one but the right one. And that's even closer to what you deeply desire.
And that's the big thing right now. The big thing is making sure that you can get recommended by AI, because if you get recommended by AI, you're going to get taken care of by Google, because Google's going to really like that already. But AI is the next level, and it's really the big thing, because if you get recommended here, you're 4 times to 23 times more likely to convert a customer if you are AI recommended.
And that makes the biggest difference. That's a huge amount of business if you can capitalize on that. So early adopters are essentially going to run ahead and be able to earn the majority of the business.
Read the full guide on how Google and ChatGPT pick a local business →