Google Business Profile

A profile that earns calls, not just clicks.

Your listing is the front door to local search. We optimize it to rank in the Map Pack and turn views into phone calls.

What we fix
Categories NAP citations Reviews Photos + posts
Your Google Business Profile
Categories1 of 9
PhotosOutdated
ReviewsUnanswered
NAP citationsMismatched
Map Pack rankNot showing
The gaps costing you calls

An incomplete listing is invisible where it counts.

Missing categories, a blank description, no service areas. Google can't rank what it doesn't understand, so your profile never reaches the Map Pack.

Then the small stuff finishes the job. Wrong hours and 2019 photos tell a customer you stopped paying attention. They call the next business on the list.

Weaker competitors outrank good operators every day.

Not because they are better at the work. Because they filled out their profile and you didn't.

This is where local customers actually look.

Your profile is not a vanity page. It is the first thing a buyer sees, and for many of them the only thing.

44% of first-page clicks

The Google Map Pack, that three-business box at the top of local results, captures roughly 44% of the clicks on page one. Miss it and nearly half your leads go elsewhere.

70% start on Google

About 70% of online customers use Google to find a local business. Before they ever reach your website, they judge you by your listing.

What we optimize on the profile.

Google ranks the Map Pack on relevance, distance, and prominence. We feed all three, not just the one most agencies stop at.

Categories + description

Your primary category tells Google what you do; secondary ones widen your reach. We test both, then write a description that names your services and service areas without sounding like a robot.

NAP citations

Your name, address, and phone must match everywhere. We scan Google, Yelp, Bing, and dozens of directories, then flag and fix the mismatches most owners never knew existed.

Reviews + responses

Reviews are the most visible trust signal and a confirmed ranking factor. We systemize the ask after every job and reply to every review, positive or negative.

Photos + weekly posts

Geotagged photos and a steady post cadence keep the profile active. Google favors live listings, and an active one beats a dormant competitor every time.

How the optimization runs.

A repeatable system, not guesswork. You see exactly what changes and why.

01 · Audit

We map the gaps

A live review of your profile and citations. Categories, description, photos, reviews, and NAP, scored against what is actually ranking in your market.

02 · Build

We fix the foundation

Verification, category and description rewrite, service areas, and a full citation cleanup so Google reads your business clearly.

03 · Activate

We keep it live

Weekly posts, fresh photos, review requests, and responses. The signals that move the Map Pack rank compound over time.

04 · Track

We report what matters

Map Pack position, calls, direction requests, and reviews. Revenue signals, not vanity dashboards. If it isn't driving calls, we change the approach.

The same listing, before and after.

On the left, a profile buried below the fold. On the right, the optimized listing in the Map Pack with calls coming in.

Before
Local search results
Map Pack rankNot showing
Profile views / mo210
Calls from profile / mo4
Reviews11, half unanswered
After Spearleaf
Local search results
Map Pack rankTop 3
Profile views / mo1,640
Calls from profile / mo38
Reviews63, all answered
Representative of a typical engagement.

What every engagement includes.

The full set of signals that move a profile, run on a cadence instead of once and forgotten.

Profile completion and verification so Google can actually rank you.

Primary and secondary category testing tied to real impressions.

A keyword-rich description with your services and service areas.

A full NAP citation scan across Google, Yelp, Bing, and directories.

Geotagged photos: interior, exterior, team, and work in action.

Weekly posts plus Q&A monitoring so competitors don't answer for you.

A review request system and a response to every review.

Tracking on Map Pack rank, calls, direction requests, and reviews.

This works best alongside a full local SEO strategy and AI search optimization, so you get recommended by ChatGPT and Perplexity alongside Google.

Questions owners ask about their profile.

Most clients see movement in the first 30 to 60 days, and the system compounds from there. The cadence of posts, reviews, and fixes is what keeps the rank climbing rather than stalling.

This focuses on your Google Business Profile listing. Local SEO is the wider strategy across your website, citations, and backlinks. The profile is one piece, and they work best together.

Weekly posts and review responses, monthly photos and description checks, quarterly category and citation audits. A profile that goes dormant for six months loses ground to a mediocre one that stays active.

Yes. We build a request system, reply to every review, and watch your reputation across platforms. If you need a full overhaul, our reputation management service is the next step.

Yes, and it's the first thing we handle. Unverified listings don't rank. We walk the verification through so your profile can start showing up in the Map Pack.

Turn your profile into a
lead-generating asset.

Tell us about your business and the customers you want more of. We'll audit your profile live and show you exactly what's costing you calls.

Talk to our team
Revenue signals, not vanity reports. Built to rank in the Map Pack.