Google Business Profile

A Google profile that earns calls.

Your listing is the front door to local search. We optimize it to rank in the Map Pack and turn views into phone calls.

What we fix
Categories NAP citations Reviews Photos + posts
chatgpt.com
ChatGPT local map with our client first and business names blurred
ChatGPT showing our client first on its local map

An incomplete listing is invisible where it counts.

Missing categories, a blank description, no service areas. Google can't rank what it doesn't understand, so your profile never reaches the Map Pack.

Then the small stuff finishes the job. Wrong hours and 2019 photos tell a customer you stopped paying attention. They call the next business on the list.

Weaker competitors outrank good operators every day.

Not because they are better at the work. Because they filled out their profile and you didn't.

This is where local customers actually look.

Your profile is not a vanity page. It is the first thing a buyer sees, and for many of them the only thing.

The Map Pack shows up first

The Google Map Pack, that three-business box, sits above the regular results on local searches. Miss it and your competitors get the first look.

97% lean on reviews

In BrightLocal's 2026 consumer survey, 97% of consumers said reviews guide what they buy. Before they ever reach your website, they judge you by your listing.

What we optimize on the profile.

Google ranks the Map Pack on relevance, distance, and prominence. We feed all three, not just the one most agencies stop at.

Categories + description

Your primary category tells Google what you do; secondary ones widen your reach. We test both, then write a description that names your services and service areas without sounding like a robot.

NAP citations

Your name, address, and phone must match everywhere. We scan Google, Yelp, Bing, and dozens of directories, then flag and fix the mismatches most owners never knew existed.

Reviews + responses

Reviews are the most visible trust signal and a confirmed ranking factor. We systemize the ask after every job and reply to every review, positive or negative.

Photos + weekly posts

Geotagged photos and a steady post cadence keep the profile active. Google favors live listings, and an active one beats a dormant competitor every time.

How the optimization runs.

A repeatable system, not guesswork. You see exactly what changes and why.

01 · Audit

We map the gaps

A live review of your profile and citations. Categories, description, photos, reviews, and NAP, scored against what is actually ranking in your market.

02 · Build

We fix the foundation

Verification, category and description rewrite, service areas, and a full citation cleanup so Google reads your business clearly.

03 · Activate

We keep it live

Weekly posts, fresh photos, review requests, and responses. The signals that move the Map Pack rank compound over time.

04 · Track

We report what matters

Map Pack position, calls, direction requests, and reviews. Revenue signals, not vanity dashboards. If it isn't driving calls, we change the approach.

Real client results

Spearleaf profiles win the map and the AI answer

Our clients came to us after agencies that didn’t deliver. Here’s what happens when the fundamentals are done right.

What they had before
  • Monthly reports, and no new customers
  • A site Google couldn’t read or rank
  • No way to tell which calls came from search
What Spearleaf does instead
  • Fix the foundation first: site, speed, schema and listings
  • Build a page for every service and city buyers search
  • Track every call and form so growth is provable
#1

ChatGPT’s top recommendation in Fort Myers for every major headshot search we tested

Our founder’s own headshot studio. We run our own brands on the same system we sell.

Real ChatGPT · 7 buyer questions · Oct 2026
#1

ChatGPT’s top recommendation for Reiki in Studio City, on every buyer question we tested

The same 15-year-old education brand. We built its entire online presence.

Real ChatGPT · 6 buyer questions · Oct 2026
6 of 6
up from 2 of 6

Buyer questions where ChatGPT’s local map shows our pool service client

Real ChatGPT · same 6 buyer questions, Aug vs Oct 2026
+14,750%
2 → 297 in 6 months

Searches where the same shop ranks in Google’s top 3

Open since 2022. Its previous agency left it with a 13-page WordPress site that ranked on page one for just 2 searches.

Search Console · Mar vs Sep 2026

Percentages measure search traffic and visibility, not revenue. Every figure comes from each client’s own Search Console, Google Analytics or a real ChatGPT answer. Most client names are withheld.

Google Maps ranking scan

A healthcare practice went from scattered red to green across its service area

Each dot is a real map search from that spot. Drag to compare before and after.

Map ranking scan before: mostly red and orange, low rankings Map ranking scan after: mostly green, top 3 rankings BeforeAfter

Client name withheld

Google Search Console · unedited

An education brand went from 18 search impressions to 4.4K a month

Google Search Console before: 0 clicks, 18 impressionsBefore
Google Search Console after: 26 clicks, 4.42K impressions in 28 daysAfter

Left: 0 clicks and 18 impressions in summer 2024. Right: 4.42K impressions in 28 days a year later. By March 2026 Google sent its own milestone: 200 clicks in 28 days.

Google Search Impact badge: 200 clicks from Google Search in the past 28 days
adamspoolandspa.com
Adam's Pool and Spa Service website
Full case study

Adam's Pool and Spa Service

Website, SEO and AI search for a Long Beach pool company. 14x Google impressions, 429 page-one searches, and ChatGPT's pick in 5 of 6 buyer questions.

Read the case study →

What every engagement includes.

The full set of signals that move a profile, run on a cadence instead of once and forgotten.

✓

Profile completion and verification so Google can actually rank you.

✓

Primary and secondary category testing tied to real impressions.

✓

A keyword-rich description with your services and service areas.

✓

A full NAP citation scan across Google, Yelp, Bing, and directories.

✓

Geotagged photos: interior, exterior, team, and work in action.

✓

Weekly posts plus Q&A monitoring so competitors don't answer for you.

✓

A review request system and a response to every review.

✓

Tracking on Map Pack rank, calls, direction requests, and reviews.

This works best alongside a full local SEO strategy and AI search optimization, so you get recommended by ChatGPT and Perplexity alongside Google.

AI search

ChatGPT now recommends our clients by name

Every service we run is built to get you recommended by AI. Buyers ask ChatGPT, Gemini and Google's AI who to hire. The work on this page is how your business becomes the answer.

See how AI search works
#1

ChatGPT’s top recommendation in Fort Myers for every major headshot search we tested. Our founder’s own studio.

Headshot studio · Fort Myers · Real ChatGPT · 7 buyer questions · Oct 2026
#1

ChatGPT’s top recommendation for Reiki in Studio City, on every buyer question we tested.

Reiki academy · Studio City · Real ChatGPT · 6 buyer questions · Oct 2026
ChatGPT recommending our client, business names blurred
Real ChatGPT answer for our pool service client in Long Beach, Oct 2, 2026. Names blurred.

Questions owners ask about their profile.

Most clients see movement in the first 30 to 60 days, and the system compounds from there. The cadence of posts, reviews, and fixes is what keeps the rank climbing rather than stalling.

This focuses on your Google Business Profile listing. Local SEO is the wider strategy across your website, citations, and backlinks. The profile is one piece, and they work best together.

Weekly posts and review responses, monthly photos and description checks, quarterly category and citation audits. A profile that goes dormant for six months loses ground to a mediocre one that stays active.

Yes. We build a request system, reply to every review, and watch your reputation across platforms. If you need a full overhaul, our reputation management service is the next step.

Yes, and it's the first thing we handle. Unverified listings don't rank. We walk the verification through so your profile can start showing up in the Map Pack.

Turn your profile into a
lead-generating asset.

Tell us about your business and the customers you want more of. We'll audit your profile live and show you exactly what's costing you calls.

Talk to our team
Revenue signals, not vanity reports. Built to rank in the Map Pack.