AI search optimization, also called GEO (generative engine optimization), is the work of getting ChatGPT, Gemini, and Google's AI to name your business, and keeping you there as the models change.
Your customers ask ChatGPT, Gemini, or Google's AI who's best, and they act on the one name they're handed. Classic SEO ranks you in a list. It does not get you named in that answer.
AI search optimization is a different job. We make the AI engines trust, cite, and recommend you, then hold that position as the models update. The business AI names can convert as much as 23x better than an organic click.
You publish something strong and it fades. Content that used to last a year now fades in months, faster inside AI, which always reaches for whatever is newer and better-backed. That's Signal Decay.
AI ignores volume. It rewards being backed up everywhere it looks, and most of that lives in reviews, comparisons, forums, and press off your own website. You can't flood your blog to win it.
Check the ones that sound like your business.
You ask ChatGPT for the best in your market and it names a competitor.
The AI describes your business with hours, services, or facts that are flat-out wrong.
You rank on page one of Google, yet AI never cites you in its answer.
Leadership knows AI search matters, but no one owns the plan to win it.
Google ranked the site for 16 searches, almost all of them its own name. About 9 visits a month came from search.
Semrush domain overviewOn the 6 questions buyers ask before hiring a pool company, ChatGPT showed it on its map for just 2 and recommended a competitor 4 times.
Real ChatGPT · 6 buyer questionsOn ChatGPT's map for all 6 and named in every answer. Asked "Who would you recommend and why?", ChatGPT picks this company in 5 of 6.
Real ChatGPT · same 6 buyer questions
Grey bar is the earlier reading, marigold is today. ChatGPT figures: the same 6 buyer questions (who to hire, in Long Beach) asked in real ChatGPT on August 17 and October 2, 2026, on a clean account with memory off, each answer read in full by two reviewers. Google figures: Search Console, page-one searches March vs September 2026 and impressions in 28-day windows October 2025 vs September 2026.
Our clients came to us after agencies that didn’t deliver. Here’s what happens when the fundamentals are done right.
ChatGPT’s top recommendation in Fort Myers for every major headshot search we tested
Our founder’s own headshot studio. We run our own brands on the same system we sell.
Real ChatGPT · 7 buyer questions · Oct 2026ChatGPT’s top recommendation for Reiki in Studio City, on every buyer question we tested
The same 15-year-old education brand. We built its entire online presence.
Real ChatGPT · 6 buyer questions · Oct 2026Buyer questions where ChatGPT recommends the same client when asked who to hire
Real ChatGPT · Oct 2026European car repair questions in Hermosa Beach where ChatGPT’s map shows our client
Open since 2022. Its previous agency left it ranking on page one for just 2 searches.
Real ChatGPT · Oct 2026Buyer questions where ChatGPT’s local map shows our pool service client
Real ChatGPT · same 6 buyer questions, Aug vs Oct 2026Page-one Google searches for a European auto repair shop
Open since 2022. Its previous agency left it with a 13-page WordPress site that ranked on page one for just 2 searches.
Search Console · Mar vs Sep 2026Percentages measure search traffic and visibility, not revenue. Every figure comes from each client’s own Search Console, Google Analytics or a real ChatGPT answer. Most client names are withheld.

Website, SEO and AI search for a Long Beach pool company. 14x Google impressions, 429 page-one searches, and ChatGPT's pick in 5 of 6 buyer questions.
Read the case study →We map where you and your competitors stand for the AI answer.
We find your strongest features and magnify them into the AI.
We earn authority where AI actually looks, off your own site.
We defend Position Zero as the models keep changing.
Three layers of work, run together. On-site so AI can read you, off-site so AI trusts you, and monitoring so the answer stays right.
Structure, schema, and clear answers so AI can parse, cite, and quote your pages. This is the GEO backbone.
Reviews, comparisons, forums, and press. We earn the signal across the 85% of sources AI actually reads.
We track what every engine says about you and correct it when the answer drifts or goes wrong.
We score your business from 0 to 100 on how much the AIs actually recommend you. That's your Signal Score. You see it on day one, you see the gaps, and you watch it climb as we work.
No vague dashboards. No vanity numbers. One number that tells you whether AI is putting you in front of customers or leaving you out.
AI search optimization scales to your footprint. Pick your path. Each one runs a playbook built for your size.
One location or a few. Win the “best near me” answer and own your town.
Explore →Multiple locations or a region to defend. Become the name AI repeats across your whole footprint.
Explore →National or global brands. Lock in Position Zero across thousands of buyer questions before competitors realize the game changed.
Explore →Most agencies bolted AI onto a long list of services. We aim everything at one target.
SEO ranks you in a list of links. AI search optimization gets you named inside the one answer AI hands the buyer. You can sit on page one of Google and still be invisible in ChatGPT, so they aren't the same job. We do both, because plenty of customers still search the old way.
The ones your buyers use: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, and Grok. We test the questions your customers actually ask across all of them, then work where you're losing the answer.
That's the trap most teams fall into. The AIs don't reward how much you publish. About 85% of what AI says about you comes from other people's sites, like reviews, comparisons, and communities you can't manufacture on your own blog. It has to be earned and kept fresh. That's the work we do.
Yes. Wrong hours, an outdated address, or a fabricated detail usually trace back to weak or stale sources AI is leaning on. We find what it's reading, correct the underlying signals, and monitor the answer so it stays right.
Almost never. Most of the work happens off your site, and the on-site part is structure and schema layered onto what you already have. We plug into your existing stack and team rather than ripping it out.
We run the questions your customers ask across every major AI, then score how often you show up, get cited, get named first, and get described as the leader. That becomes your Signal Score, a single 0 to 100 number you watch move.
Start with an AI Visibility Audit. You get your Signal Score, the gaps holding you back, and what it takes to become the answer in your market.
Talk to our team