Google Ads management

Google Ads that pay you back.

We rebuild the account around one clear conversion signal, then scale spend only when the math works. Run by a founder who built six businesses to over $20M in revenue, so every dollar of spend gets judged by what it brings back.

Get a free account audit See the results

What you get

You own the account Real conversion tracking ROAS, not reports Month-to-month

Your current ad account

Wasted spend38%

Conversion trackingNone

Performance MaxEating brand

Match typesBroad, no negatives

Cost per lead$214

Representative audit. We find the leaks first.

You're paying for clicks. You wanted customers.

Most accounts bleed budget the same way. Broad match with no negatives. Conversions that count an 8-second visit. Performance Max quietly eating the brand searches you'd win for free.

So the spend goes up and the leads don't. You get a 40-page report full of impressions and click-through rate, and no answer to the only question that matters: did this make money?

If you can't see cost per lead, you're flying blind on every bid.

The fix isn't more budget. It's a real conversion signal, then spend pointed only at what converts.

Four things most agencies skip.

They are the difference between an account that spends and one that returns.

Targeting that excludes the wrong clicks

High-intent keywords, exact-match priority, and disciplined negative lists. Brand exclusions across Performance Max and search so you stop paying for traffic that was already yours.

Conversion tracking you can trust

Phone calls, form fills, and revenue, with GA4, GTM, and server-side or offline conversions when needed. Every bid decision runs on real outcomes, not vanity events.

ROAS as the scoreboard

We report CPL, CPA, ROAS, and revenue. Spend scales only when the account converts at target, in measured increments, never on a hunch or a calendar.

Creative and pages built for the ad

RSAs, sitelinks, and short-form video, sent to landing pages built and tested for the click, not borrowed from your homepage.

How we build a profitable account.

The first 30 days are foundation. Days 31 to 90 are scale. After that, the account compounds.

01 · Days 1–30

Audit and rebuild tracking

Before we touch a bid, we fix what's broken. Full audit of structure, match types, and waste, then a clean conversion setup and baseline benchmarks.

02 · Days 31–60

Build campaigns and pages

Search by intent tier, Performance Max with audience signals and asset-group control, and landing pages built for the ad with two creative variants to learn from.

03 · Days 61–90

Scale on the math

Once you convert at target CPA, we scale spend in measured increments and layer YouTube and Demand Gen for upper-funnel reach.

04 · Ongoing

Review against revenue

Monthly performance review tied to pipeline and revenue, with paid and organic overlap analysis to cut bids you don't need.

The same budget, before and after.

On the left, spend going out with no signal. On the right, the rebuild that ties every dollar to a lead.

Before

Untracked account

Conversion trackingNone

Wasted spend38%

Cost per lead$214

ROAS1.4x

After Spearleaf

Conversion-tracked account

Conversion trackingLive

Wasted spend6%

Cost per lead$58

ROAS4.7x

Representative of a typical engagement, not a single client.

Real client results

Spearleaf clients see results across every channel

Our clients came to us after agencies that didn’t deliver. Here’s what happens when the fundamentals are done right.

What they had before

Monthly reports, and no new customers
A site Google couldn’t read or rank
No way to tell which calls came from search

What Spearleaf does instead

Fix the foundation first: site, speed, schema and listings
Build a page for every service and city buyers search
Track every call and form so growth is provable

+2,550%

10 → 265 a month in 3 months

Visits from Google for a mental health practice

Open since 2017, averaging about 17 Google visits a month. A few months after our rebuild, the practice asked us to slow down because it couldn’t keep up with the calls.

Google Analytics · Jun vs Sep 2026

Calls and form leads tracked since the new site launched

15 years in business. Its last agency had it for 3 years and moved nothing: 16 searches, almost all its own name.

Google Analytics · Aug 17 to Oct 2, 2026

Calls and appointment requests tracked since the new site launched

An established practice with 35+ years of family dentistry, left on an old WordPress site by its previous agency.

Google Analytics · Aug 18 to Oct 2, 2026

$320K+

New business from organic search in the first 10 weeks for a national reputation firm

We took over the site on June 20, 2026.

The Reputation.org · 2026

Percentages measure search traffic and visibility, not revenue. Every figure comes from each client’s own Search Console, Google Analytics or a real ChatGPT answer. Most client names are withheld.

adamspoolandspa.com

Full case study

Adam's Pool and Spa Service

Website, SEO and AI search for a Long Beach pool company. 14x Google impressions, 429 page-one searches, and ChatGPT's pick in 5 of 6 buyer questions.

Read the case study →

What management actually includes.

Google Ads is one connected system, not seven disconnected campaigns. We run all of it.

✓

A full account audit of structure, tracking, and waste before we launch.

✓

Conversion tracking with GA4, GTM, and offline or server-side setup.

✓

Search campaigns built on high-intent keywords and negative discipline.

✓

Performance Max with asset groups, audience signals, and brand exclusions.

✓

YouTube and Demand Gen for prospecting and upper-funnel reach.

✓

Ad copy, sitelinks, callouts, images, and short-form video assets.

✓

Landing pages built and A/B tested for the click, not your homepage.

✓

Reporting on CPL, CPA, ROAS, and revenue, not impressions and clicks.

Paid works best run alongside organic.

We're an organic-first company. Ads are the flow valve, not the foundation. Run alone, paid gives you one of two failure modes: a budget you can never turn off, or a slow ramp that costs you a year of pipeline.

Run together, the math changes. Quality Scores rise when your pages already rank, so CPCs drop on terms where you hold organic real estate. Cold-audience ROAS climbs when a prospect can validate you in search before they buy.

Most clients run our paid work next to SEO services and local SEO. The system is designed to work together, not in silos.

AI search

ChatGPT now recommends our clients by name

Every service we run is built to get you recommended by AI. Buyers ask ChatGPT, Gemini and Google's AI who to hire. The work on this page is how your business becomes the answer.

See how AI search works

ChatGPT’s top recommendation in Fort Myers for every major headshot search we tested. Our founder’s own studio.

Headshot studio · Fort Myers · Real ChatGPT · 7 buyer questions · Oct 2026

ChatGPT’s top recommendation for Reiki in Studio City, on every buyer question we tested.

Reiki academy · Studio City · Real ChatGPT · 6 buyer questions · Oct 2026

ChatGPT recommending our client, business names blurred — Real ChatGPT answer for our pool service client in Long Beach, Oct 2, 2026. Names blurred.

Questions before you spend another dollar.

For local accounts, $2,000 per month in spend. Below that there isn't enough conversion volume to optimize. For national or ecommerce accounts the floor is $10,000 per month, so Performance Max and YouTube can actually learn.

An initial 90-day engagement covers the audit, tracking rebuild, and launch. After that, everything is month-to-month. No annual lock-ins. You stay because the account performs.

Flat retainers start at $1,500 per month for local accounts and scale with spend for national ones. Ad budget is separate. Our pricing is decoupled from your media budget, so we make money when the account works, not when you spend more.

SEO is a long-term asset that compounds. Google Ads is a short-term valve that produces today. Most clients run both, with paid funding cash flow while organic is being built. See SEO services for the organic side.

We start with a free audit before any commitment. You get a written diagnostic of structure, tracking, and waste, plus the top issues ranked by revenue impact. If the account is healthy, we'll tell you.

Tracking and the first restructured campaigns ship inside two weeks of signing. Clean conversion data usually arrives within the first 30 days. Profitable, scalable ROAS is the 90-day target.

Find the waste before you
spend another dollar.

Tell us about the account and the customers you want more of. We'll audit what's there, show you the leaks, and tell you what's worth fixing.

Get a free account audit

You own the account. Month-to-month after 90 days.