Most Google Ads accounts bleed budget on broken match types, untracked conversions, and campaigns that never get past the learning phase. We rebuild the account around a clear conversion signal, then scale spend only when the math works. Search, Performance Max, YouTube, and Demand Gen, run by an operator who's spent over $20M on paid media.
Google Ads is not a single lever. It's a connected system of tracking, structure, creative, and bidding. We run all of it as one account, not seven disconnected campaigns.
Full diagnostic of structure, tracking, and waste before we touch a campaign
GA4, GTM, offline conversions, server-side tracking when needed
High-intent keywords, exact-match priority, negative-keyword discipline
Asset groups, audience signals, brand exclusions, search-theme inputs
Video ads for prospecting and Discover-feed placements
RSA headlines, sitelinks, callouts, images, and short-form video
Built and A/B tested, not borrowed from your homepage
CPL, CPA, ROAS, and revenue, not impressions and clicks
Most agencies pick a lane. We run the playbook for whichever one you're in. The structure is different. The discipline is the same.
Tight geo-targeting around the cities and zip codes that actually buy. Call tracking, location extensions, and Google Business Profile integration. Built for plumbers, dentists, med spas, contractors, attorneys, and any service business under a $50K monthly spend.
Full-funnel campaign structure. Brand defense, non-brand search, Performance Max with feed and asset-group control, YouTube prospecting, and remarketing. Built for ecommerce, SaaS, and lead-gen brands with monthly spends from $25K to $500K+.
Most accounts pay management fees two ways: a flat monthly retainer, or a percentage of ad spend. We use both, depending on size. Our flat retainer starts at $1,500 per month for local accounts and scales with spend for national accounts.
Ad budget is separate. Local service businesses usually run $2,000 to $15,000 per month in spend. National brands run $25,000 to $500,000+. The right number is whatever the account can absorb without breaking unit economics.
If your last agency charged a flat 15% of spend without a floor, they had a financial reason to keep your spend high. Our pricing decouples our incentive from your media budget. We make money when the account works.
No setup fees. No long-term contracts after the first 90 days. You own the account, the conversions, and the creative.
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Three phases. The first 30 days are foundation. Days 31 to 90 are scale. After that, the account compounds.
Before we change a single bid, we fix what's broken. Most accounts arrive with deduped conversions, leaky GA4 events, and Performance Max campaigns eating brand search. We rebuild the foundation so every spend decision is based on real conversion data.
New search campaigns by intent tier. Performance Max with proper feed segmentation and audience signals. Landing pages built for the ad, not pulled from your homepage. Two creative variants per campaign so the algorithm has something to learn from.
Once the account is converting at target CPA, we scale spend in 20% increments and layer in YouTube prospecting and Demand Gen for upper-funnel reach. Paid is most efficient when it runs alongside organic. Pages we already rank for cost less to bid on, and brand search lifts when YouTube and SEO are present.
Paid ads stop the second you stop paying. Organic compounds. Run them alone and you get one of two failure modes: a media budget you can never turn off, or a slow ramp that costs you 12 months of pipeline.
Run them together and the math changes. Brand searches lift when YouTube and content are present. Quality Scores rise when your landing pages already rank organically. CPCs drop on terms where you have organic real estate. Cold-audience ROAS climbs when prospects can validate you in a Google search before they buy.
Most clients run our paid ads alongside SEO services and local SEO. The system is designed to work together, not in silos.
If you've worked with a PPC agency before, you've seen at least one of these. Here's how we're built differently.
Your account, your conversions, your creative. We build inside your Google Ads MCC, not ours. If we part ways, the account stays with you. No hostage-taking.
Phone calls, form fills, qualified leads, and revenue. Not "conversions" that include 8-second page visits and sitelink clicks. We tie spend to real outcomes.
Monthly reports tied to revenue and pipeline. CPL, CPA, ROAS, and cost-per-qualified-lead. No 40-page PDFs full of impression share and click-through rate.
Joshua runs strategy on every account. You're not handed off to a 22-year-old account manager who's never spent their own money on ads.
Paid ads can't carry a guarantee the way organic can, because spend changes weekly. What we commit to: a transparent ROAS target before we launch, monthly performance reviews against it, and month-to-month after the first 90 days. If the account isn't profitable, you walk.
Profitable ROAS in 90 Days, or You Walk With the Account
For local accounts, $2,000 per month in ad spend. Below that, the account doesn't have enough conversion volume to optimize against. For national or ecommerce accounts, the floor is $10,000 per month so Performance Max and YouTube can actually learn.
We specialize in Google Ads and YouTube. For most local and lead-gen businesses, that's the highest-intent channel and the best place to start. If your account is mature on Google and you need Meta, Bing, or LinkedIn coverage, we'll bring in a vetted partner rather than dabble.
SEO is a long-term asset. Google Ads is a short-term flow valve. SEO compounds. PPC produces today. Most clients run both, with paid funding the cash flow that keeps the lights on while organic is being built. See SEO services for the organic side.
Initial 90-day engagement so we can complete the audit, tracking rebuild, and campaign launch. After 90 days, everything is month-to-month. No annual lock-ins. You stay because the account performs.
Yes. Google Ads is platform work. Geography of the agency doesn't matter. We've managed national ecommerce accounts and lead-gen brands across the United States from Fort Myers. Reviews, Slack, Loom, and weekly performance calls keep the work tight regardless of location.
We start with a free account audit before any commitment. You'll get a written diagnostic of structure, tracking, and waste, plus a revised plan. If the account is healthy, we'll tell you. If it's bleeding, we'll show you exactly where and what it's worth fixing.
Whether you're spending $2K a month on local search or $200K on a national account, the first step is the same. We audit what's there, identify the waste, and tell you what's worth fixing before you spend another dollar with us.
Here's what happens next:
Strategy call. 30 minutes. We talk about the business, the offer, and what success looks like in revenue, not impressions.
Free account audit. Read-only access for 24 hours. You get a written diagnostic with the top 5 issues, ranked by revenue impact.
Proposal or no-go. If we can move the account, we'll quote it. If we can't, we'll say so. No pitch decks, no pressure.
Launch in 14 days. Once we sign, the foundation phase ships fast. New tracking, brand exclusions, and the first restructured campaigns inside two weeks.
