In this short, Joshua Albanese, founder of Spearleaf's AI search optimization practice, explains why AI leans on Reddit more than other forums: it is the largest forum and holds the most data from real people, which AI models need fresh to train on. He also notes how heavily Google is promoting YouTube, where comment and community sections are big.
Read the full guide: Reddit Marketing for Local Businesses and AI Search →
Video Transcript
So there's lots of forum websites out there. Reddit, the reason why is because Reddit has the most amount of data, and it was the largest forum, really, that's been out there. And when it came time for the AIs, they need fresh data from humans to train on, and Reddit had the most data.
So naturally, the deal was: you can have all our data, but what makes us better is not only your money, but give us higher in the rankings, which then gets more users on Reddit. So it's a self-fulfilling prophecy.
People search, they see Reddit, they click on Reddit, then they start leaving comments naturally, and the system feeds itself on the training and the growth. So that's why Reddit is really just doing well.
But I also want to point out that, right now, YouTube is being promoted very heavily by Google. Of course, it's their own company, so they control it. So comment sections are really big, community sections are really big, and then obviously we can go down the rabbit hole, but videos, even Shorts, are being shown on...
Read the full guide on how Reddit shapes AI recommendations →