SEO
SEO Competitor Analysis for businesses, Step by Step
SEO competitor analysis for businesses: see who shows up for your service and city, what they rank and pay for, and what their ads and reviews reveal.
SEO
Competitor Keyword Gap: Their Ads Without Strong Pages (Video)
Joshua Albanese on finding a competitor keyword gap: list the top five on Google, run their sites through a keyword tool, spot ads with weak pages. Full transcript.
SEO
How to Find Competitor Marketing Strategies in Five Steps (Video)
Joshua Albanese on finding competitor marketing strategies: search as the customer, shortlist the top ads, study their keywords, ads and pages. Full transcript.
SEO
SEO Green Flags and Red Flags: From Cloaking to Structured Data (Video)
Joshua Albanese on SEO green flags and red flags: internal linking, titles and structured data versus meta keywords, cloaking and thin content. Full transcript.
SEO
White Hat vs Black Hat SEO: What Gets a Business Penalized
White hat vs black hat SEO for a business: what Google's spam policies ban, which tactics get a site or Business Profile penalized, and what to do.
SEO
SEO vs. Google Ads: Which Is Cheaper Per Lead?
SEO and Google Ads price leads in opposite ways. Learn how the two cost models work, when each wins, and why most local businesses end up running both.
SEO
On-page SEO: the checklist for service businesses
A practical on-page SEO checklist for service businesses: titles, headers, intent match, internal links, alt text, page speed, schema, and writing for humans.
SEO
Signs you need a new SEO agency and how to know when to switch
Flat rankings, activity-only reports, 12-month lock-in, no answer on AI search. Read the 7 red flags that tell you when to switch SEO agencies.
SEO
A real timeline you can plan around. How long does SEO take, by phase.
SEO takes 3-12 months for rankings, but revenue can move sooner. Here is a phase-by-phase timeline for local businesses, covering Map Pack, AI search, and what signals to track.
SEO
Stop guessing what to budget for SEO. SEO cost for small business, explained.
Stop guessing what to budget for SEO. Learn the 6 drivers that move the price, what to demand from any agency, and how to spot the traps before you sign.