In this short, Joshua Albanese, founder of Spearleaf, lays out the three levels of SEO for a local business, from ranking on Google to the Google Map Pack to AI recommending you. He covers what moves you up each level: city service and location pages, a fully optimized Google Business Profile with a review system, and mentions across the web, the steps of local SEO in order.
Read the full guide: SEO vs GEO vs AEO: What Each Means for a Local Business →
Video Transcript
The three levels of SEO. Level one: you rank on Google. Your website appears when somebody makes a local search.
To move to the next level, create one page per service that you offer with the city in the H1 tag, and create one location page per city that you serve, and include the city in the first paragraph on every page.
Level two: you rank in the Google Map Pack. This is the highest-intent traffic. To move to the next level, fully optimize your Google Business Profile. Build a review generation system with a goal of getting five-plus reviews a month, and respond to every review with keywords.
Level three: AI recommends your business. Now you're the number one choice for local searches. To maintain your ranking, show before-and-after photos, job case studies and customer stories. Create FAQ structured content on your website.
Build authority by ensuring your business exists everywhere online, and get mentions from local blogs, forums, Reddit, news, directories, and even partner websites. Follow along for more SEO tips.
Read the full guide on the three levels of SEO and AI search →