To claim your business on ChatGPT, sign in, open Business Hub from the sidebar, and find your listing. Then verify it, wait for OpenAI's approval, and pass the Persona identity check. Claiming is one small part of AI search optimization, and our ChatGPT Business Hub setup covers the upkeep after you claim.
Last checked 12 November 2026. Business Hub is in beta, so OpenAI may change these rules.
Who can claim a business listing in ChatGPT
OpenAI's help article says you can claim a business if you own it or are authorized to represent it. You verify your connection and wait for approval.
Local stores and restaurants can currently claim only an existing U.S. listing. The article doesn't mention service-area businesses yet, so check Business Hub for yours. My sister post covers whether local businesses can claim a ChatGPT listing.
Many owners say they need help getting found online.
What to have ready before you open Business Hub
OpenAI's help article says you may need these, so gather them first:
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A government-issued ID, business registration information, and proof that you're authorized to represent the business.
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A business name, address and any registration or tax number that match your official records.
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A way to verify: the business phone, the business email, the website domain, or a Shopify store.
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The person who manages your domain's DNS settings, if you plan to verify with your website.
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Patience. Some early users on OpenAI's community forum report failed identity checks, so leave time to try again.
Claim your business on ChatGPT step by step
- Sign in to ChatGPT, open Business Hub from the sidebar, search for your business by name, and select the matching listing.
- Confirm the ChatGPT account you'll use to manage it. Then choose a verification method: Business phone, Business email, Website domain, or Shopify store.
- For phone, pick a text message or an automated call, select Get code, and enter it. Business email works the same way.
- For Website domain, add the TXT record ChatGPT shows to your DNS settings, return, and select Verify domain. DNS changes may take time.
- Wait for OpenAI to review the claim. It emails a decision or asks for more information, and you can select Cancel claim meanwhile.
- Complete the Persona identity check after approval. Then edit your profile and view insights.
Pass the Persona identity check in Business Hub
Claim approval isn't the finish line. OpenAI says you must complete identity verification with Persona before you can publish changes or view insights. The blue check appears only after Persona approves you.
You can start later from the Business tab: open your profile, select Complete verification with Persona, then Verify. Submitting doesn't mean approval.
If a check fails, select Try again if it's offered. Make sure your business name, address and any registration number match official records.
What you can edit in your ChatGPT business profile
After claim and Persona approval, OpenAI's help article lists these editable details:
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Website and business description.
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Product or service category.
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Logo, plus a cover photo and other optional details.
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Delivery policy and return policy.
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OpenAI reviews and publishes your changes, and updates can take time to appear.
What ChatGPT insights show about your business
Mentions in ChatGPT answers
Insights show aggregate activity over the past 28 days. For a local business, a mention counts when ChatGPT shows a result for your location, even if nobody opens it.
Website clicks from ChatGPT
Insights also include website clicks, so you can see whether people who saw you went on to your site.
Discovery topics in Business Hub
These are common themes in answers that mentioned or cited you. OpenAI says they aren't individual prompts or customer intent.
Privacy limits on insights
You don't receive individual prompts or conversations. A blank metric doesn't necessarily mean zero, because insights only appear above privacy thresholds.
Dispute ownership of a ChatGPT business listing
If someone has already claimed your business, open the profile and select the more options menu. Choose Dispute ownership, then verify with Persona. If you see Contact support instead, the listing is locked and you can ask OpenAI for help with access.
OpenAI says claiming a profile or disputing ownership doesn't change its visibility in ChatGPT. Claim in your own name, then add teammates or an agency from your account.
What claiming your business on ChatGPT does not do
OpenAI is blunt about this. Per its help article, "Claiming lets you manage the information you provide about your business. It doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations."
It also says ChatGPT may use other sources when answering questions about your business, and that advertising doesn't influence its independent answers. Claiming is the floor. For the comparison with Google, read ChatGPT Business Hub vs Google Business Profile.
What gets a business named in ChatGPT answers
Claiming fixes the facts. Other signals decide the pick. In Spearleaf's study of 216 US markets, 92.0% of displayed businesses had an address in the asked city, against 73.9% of candidates not shown.
Reviews also went with being shown: an odds ratio of 1.81 per doubling of review count. These are descriptive numbers, not proof of cause. Only 48.2% of shown businesses appeared again 4 to 9 days later, so test more than once.
My guide to checking whether AI recommends your business covers the next steps.
Business Agents in ChatGPT for online businesses
Business Agents are for eligible ecommerce and online service businesses in the US with a website. Most local service businesses can skip them.
An agent answers customer questions from information you provide, and you review and publish it. OpenAI's help article says claiming, agents and advertising are separate.
Get your ChatGPT business listing claimed and filled in
As part of AI search optimization, I walk you through the claim and the Persona check in your own name. Then you add Spearleaf as your agency, and I fill in and maintain the listing. I can't promise ChatGPT will recommend you.
Book a call about your ChatGPT listing
- Start here: can local businesses claim a ChatGPT listing.
- Next step: ChatGPT Business Hub vs Google Business Profile.
- Read how: check if AI recommends your business.