In this short, Joshua Albanese, founder of Spearleaf, contrasts keyword-heavy, surface-level content with the E-E-A-T approach he uses: in-depth guides that answer real customer questions, a conversational but authoritative tone, updated content in linked clusters, and visible author credentials. It is how he builds pages for AI search optimization.
Read the full guide: AEO Content: How to Write Pages AI Answers Will Quote →
Video Transcript
I use as many SEO keywords as possible. I create in-depth guides that serve real customer questions.
I create general, surface-level content for everyone. I write in a conversational but authoritative tone.
I have some outdated content and definitely broken links. I build authority by always updating my content and writing in content clusters.
I create multiple pieces of content that do not link to each other. I make content that's relatable, so AI could easily interpret it and cite it.
I skip authors' authority and credentials. I focus on experience, expertise, authority, and trustworthiness. Do you want your business to show up when AI recommends you? Comment "GROW" and learn how we both can help you!
Read the full guide on AEO content built on real expertise →