In this short, Joshua Albanese, founder of Spearleaf, pairs what he does to get clients from Google with what he does for ChatGPT: a weekly Google Business Profile update next to helpful content ChatGPT can cite, NAP citations next to structured data, and map pack tracking next to checking whether AI recommends the business. Together they are the two sides of showing up in Google and AI search.
Read the full guide: SEO vs GEO vs AEO: What Each Means for a Local Business →
Video Transcript
I optimize my Google Business Profile weekly. I publish helpful content that ChatGPT can cite.
I build NAP citations on local directories. I structure data so AI can understand my services.
I get customer reviews with photos and details. I answer questions AI searches for about my industry.
I track keyword rankings and map pack position. I monitor if AI searches recommend my business. I build backlinks from local business partnerships. I always create content that positions me as a local expert.
Are you a local service-based business that wants to show up more when customers search? Follow along for more local SEO education!
Read the full guide on getting found on Google and recommended by AI →