In this short, Joshua Albanese, founder of Spearleaf, lays out the five steps he would take to rank a business on Google if he had to start over: a website with clear navigation, content pages built around target keywords, linked topic clusters, a simple system that asks happy customers for reviews, and a monthly check-in on real data. These steps are the groundwork of SEO for a local business.
Read the full guide: AEO Content: How to Write Pages AI Answers Will Quote →
Video Transcript
This is how I'd rank my business number one on Google if I had to start all over again.
Step one: website. It needs to be simple for humans and AI search to find their way around your site, and that means clear navigation.
Step two: website content. The content pages on your site need to tell the search engines the target keywords that you want to appear for.
Step three: topic clusters. Break down the topics that your audience is interested in into clusters and link them to each other.
Step four: crank up the reviews. A simple system that asks happy customers at the right time will transform your reviews within 30 days.
Step five: measure and scale. Do a monthly check-in, review what moved and what's next, and adjust based on real data. Follow along for more SEO education!
Read the full guide on writing pages search engines and AI can use →