In this short, Joshua Albanese, founder of Spearleaf's AI search optimization practice, explains a shift most business owners haven't considered: AI assistants now carry memory and history, so they can weigh a searcher's personal preferences, not just proximity or keywords, when deciding which local business to recommend. He walks through a chiropractor example to show how that plays out.
Read the full guide: What AI Answers Reward in Local Businesses →
Video Transcript
So algorithms are mathematical equations. The AI is deterministic. It's slightly different. For anybody that may not know what's going on: you're putting throughput in, and it's able to guess and assume what that person wants. And we're adding another variable that most people don't even understand. Most business owners have literally never even thought of it.
I've been talking about this for years now. We're not just dealing with, let's say, a chiropractor business, where you used to just type in "chiropractor near me" as a customer and then find the chiropractor. With an LLM, it's got memory, and it's got history now.
So if it knows through history that I don't like cold environments, that I personally enjoy warm environments, and it knows that because of what I've mentioned, where I like to go shopping or where I like to go on vacation, it will scour that and determine not only the best chiropractor near me, but the best chiropractor that lists that they have a comfortable environment in their office.
So you get this distinction that's completely being missed in this entire world: there are little optimizations and conversations that need to be had by a business owner to take into account the memory, which adds massive variability. Most people are going after the main things and missing this entire side of the movement, which is really personalization and customization.
And you can own that on your website. Your website is the one tool you own fully, and most people use maybe 10% of its possibilities. Every time I see a website, I think this is 10% of what it could be. We have so much room to grow there, and if we just optimize that, you would see a massive shift.