In this short, Joshua Albanese, founder of Spearleaf, breaks down what works in Google Ads for a local business and what doesn't: send traffic to a service page instead of the homepage, target the city you serve instead of a huge area, get the page ready for SEO and conversion before running ads, and use specific service keywords instead of broad terms. They are the basics of Google Ads management for local businesses.
Read the full guide: Google Ads for Small Business: A First-Month Plan →
Video Transcript
This is how much I spent on Google Ads in the last 4 years. Let me break down what's worked and what hasn't.
Sending traffic to your homepage doesn't work, but sending people to your service page does. Targeting huge areas doesn't work, but targeting the city you serve does.
Running ads before your website is ready doesn't work, but optimizing your page for SEO and conversion does.
Using very broad search terms doesn't work, but using specific service keywords does.
Do you want to get more customers from Google? Follow along for more tips.