In this short, Joshua Albanese, founder of Spearleaf, lays out a one-month Google Ads strategy for a local business in four steps: pick one service, one offer and the exact areas you want calls from, create ads for searches that include your service and city, add social proof and a clear call to action, then pause the searches that waste money and shift toward the ones bringing in calls.
Read the full guide: Google Ads for Small Business: A First-Month Plan →
Video Transcript
Let's create a one-month Google Ads strategy for your business.
Step one: pick one service, one offer, and the exact areas you want calls from. Step two: create ads for searches that include your service and the city.
Step three: show social proof, and make sure you have a clear call to action.
Step four: you have to pause searches that are wasting money, and you have to move them to ones that are bringing in calls.
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