In this short on Home Services Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, tells an electrician that Google Guaranteed is gone and walks through four steps to the Google Verified badge: license and insurance papers, Local Services Ads sign-up, a three to four week wait, and ad hours when someone answers. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Google Guaranteed vs Google Verified: What Changed →
Video Transcript
Business owner: A guy wants three hundred bucks to get my electrical business the Google Guaranteed badge. Is that still worth doing?
Joshua: Google Guaranteed is gone. The new Google Verified badge depends on checks like your license and insurance, so nobody can guarantee it to you. It comes with Local Services Ads, and electrical is one of their categories. First, get your electrical license and insurance papers together, all under the exact business name you'll sign up with. Second, sign up for Local Services Ads. Pick your job types, like panel upgrades and EV chargers, and the towns you serve. Third, wait. A new account takes about three to four weeks to get verified.
Business owner: My license renewal is due next month. Does that matter?
Joshua: Renew it first. The badge depends on those checks, so don't apply with paperwork about to expire. Fourth, once you're live, set your ad hours to when someone actually answers. You pay per lead, not per click. And better reviews can help you rank higher there, and may lower what you pay per lead.
Business owner: So the three hundred bucks is for paperwork I could upload myself?
Joshua: Mostly, yes. Google doesn't charge businesses for the Local Services background check. Pay for help if you want it, but ask what they'd do. The costly mistake: a paid lead ringing to voicemail during your ad hours. Google can still charge for it, and that homeowner often calls the next electrician. Want the Position Zero Ads Manual We Use to Lower Our Ad Cost? Comment "DRIVE" and I'll send it. Follow for more straight answers like this.
Read the full guide on Google Guaranteed vs Google Verified →