In this short on Home Services Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers an electrician pitched a monthly website at the supply house: put the domain in your name, find the call button on a phone without scrolling, ask for real service pages, and walk away from any number one promise. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
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Video Transcript
Business owner: A guy at the supply house pitched me contractor website design. Ninety-nine a month, everything included. Is that a deal?
Joshua: Maybe. Before the price, find out what you'd own, and whether the site turns a search into a call. First question: whose name is the domain under? It should be yours, on an account you log into. Get it in writing that the site and any call tracking number leave with you.
Business owner: My last site was in the designer's name. When he stopped answering, I couldn't even change my phone number.
Joshua: That's the trap. Monthly can be fair for hosting and updates. If the site stays with him when you leave, you're renting. Second, open a contractor site he built on your phone. Find the call button without scrolling. If you can't, neither can a homeowner with half the house dark. Third, real service pages. One for panel upgrades, one for EV chargers, one for generators. Not one page listing everything.
Business owner: He says SEO is included, so I figured that part's handled.
Joshua: Ask what that means in actual pages. If he promises number one, walk. Google says nobody can guarantee it. Those pages are the website half of SEO. Reviews can help your map ranking too, so ask who handles your Google listing. Google says its AI answers need nothing special beyond that, and ChatGPT cites business websites a lot. Skip paying extra for animated intros or a blog nobody writes. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.
Read the full guide on what makes a good contractor website →