In this short on Home Services Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers a plumber with two vans who wants work without a cost per click: property managers and landlords first, then past water heater customers, then your Google listing and reviews, and search ads for emergencies last. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Plumbing Marketing Strategies: What to Do Before Paid Ads →
Video Transcript
Business owner: When I hear plumbing marketing, I think ads I can't afford. Two vans. What works without a cost per click?
Joshua: Here are four ways to get plumbing work. The first two start with people you can reach this week. One, property managers and landlords. One account can mean many units. They want someone who answers at night, shows up, and sends a clean invoice.
Business owner: I tried one property manager. She wanted me cheaper than everybody.
Joshua: Some will. Others pay to stop chasing a plumber at midnight. Lead with how fast you answer, and ask how fast they pay. Two, your own water heater customers. Every tank you put in wears out someday.
Business owner: I've installed maybe three hundred water heaters and never called a single one back.
Joshua: That's a list worth calling. Offer a flush or check, and put your number on every tank. Three, your Google listing and reviews. Slow to build, but no cost per click when they call from the map. Your site counts too. BrightLocal found business websites were about 42% of what ChatGPT and Google's AI cited locally. Four, the paid one: search ads for emergencies. They can run in a day or two. One click on emergency plumber runs about $76.
Business owner: So the accounts and my old customers come before any ads?
Joshua: Yes, they cost time, not clicks. Run ads when the schedule has gaps, and track where each booked job came from. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.