In this short on Home Services Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers a plumber who asks whether home service marketing means Facebook posts or buying leads, and walks through four ways to get customers: past customers, partners who send work, your Google listing and reviews, and paid ads. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Home Service Marketing Strategies: 4 Ways to Get Customers →
Video Transcript
Business owner: My wife thinks home service marketing means Facebook posts. My buddy thinks it means buying leads. Who's right?
Joshua: Both are pieces. Here are four ways to get customers, and the one that gets skipped is people who already paid you. One, past customers. Your wife's posts reach some. Most trades have a list they ignore. A plumber's old water heater installs. An HVAC shop's unsold replacement quotes. A pest company's lapsed quarterly plans.
Business owner: I've got maybe four hundred past customers. Never called one since.
Joshua: Start there. Call with a real reason, like their water heater's age. It costs time, not ad money. Two, partners who send work. Property managers for plumbers. Builders for electricians. They take months to build. Three, your Google listing and reviews. It's months of work, but those calls carry no cost per click. Business websites are a big share of what ChatGPT and Google's AI cite, so your site counts too.
Business owner: That buddy spends a fortune on Google ads and he's busy all year. Why not just copy him?
Joshua: That's four, paid. Home service search ads run a median of about $91 a lead. A lead isn't a booked job. His busy board doesn't show what each job cost him. Paid covers this month. Past customers and property managers help fill slow weeks. The listing builds for next year. Ask every caller how they heard about you. Count which source actually books. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.