In this short, Joshua Albanese, founder of Spearleaf, walks through four steps to find the searches your competitors run ads on but don't have strong pages for. He then shows how to win those searches with better pages, built on the basics of SEO for local businesses: social proof, faster loading times and links from your other pages.
Read the full guide: SEO Competitor Analysis for Local Businesses, Step by Step →
Video Transcript
It's almost unfair that Google allows this. Step number one: search your services on Google. List the top five businesses showing up.
Step number two: go to their websites. Write down the main keywords that they use.
Step number three: use a keyword tool and plug their websites into it. Find the searches that they have ads running for but don't have strong pages for.
Step four: create better pages. Add social proof, faster loading times, and links from your other pages to create SEO-optimized pages for those keywords.
I'm an SEO expert, and if you want to get more customers on Google, make sure to follow along.