In this short, Joshua Albanese, founder of Spearleaf, shows how to find your competitors' marketing strategies in five steps: search for your service plus city the way a customer would, shortlist the businesses in the top ads, see which searches they pay for, then study their ad messaging and landing pages. It is useful groundwork for Google Ads management for a local business.
Read the full guide: SEO Competitor Analysis for Local Businesses, Step by Step →
Video Transcript
Your competitors are going to hate me, but here's how to find their strategies.
Step number one: be the customer. Open an incognito window and search for your service plus city. Step number two: shortlist. Write down the businesses showing up in the top ads.
Step three: find their keywords. Enter a website into a keyword tool like this to see what searches they pay for.
Step four: study their ad messaging. Look at the promises and benefits they repeat in their ads. Step five: study their landing pages. Review their service pages, testimonials, and FAQs.
Now you have the steps to uncover your competitors' marketing strategies that bring them customers. Do you struggle with competitors showing up on Google before you? Follow along for more tips.
Read the full guide on studying competitor ads, keywords and reviews →