In this short, Joshua Albanese, founder of Spearleaf, compares the business that ranks first on Google with the one that ranks fiftieth, point by point: calls, bookings, Google Maps placement, reviews and FAQ content. It is a quick picture of what local SEO changes for a service business.
Read the full guide: 5 Reasons a Competitor Outranks You on Google and How to Catch Up →
Video Transcript
What's the difference between a business that ranks first on Google or ranks fiftieth? The number one business gets 70% of the calls. The business around fifty barely gets any.
The number one business stays fully booked. The fiftieth business struggles to fill the schedule. The number one business appears in Google Maps in the top three. The fiftieth business does not appear at all in the map results.
The number one business has many recent reviews. The fiftieth business has very few reviews. The number one business has FAQ sections that clear up customer doubts. The fiftieth business only lists their services.
My own business went from unknown to ranking number one in a brand new city in less than 14 days. Follow along and I'll show you how I did it.