In this short, Joshua Albanese, founder of Spearleaf, says the problem is usually the strategy, not the marketing, and shares his three-step framework for local SEO: complete the Google Business Profile, strengthen your reputation with reviews, and add a page to your website for each service.
Read the full guide: 5 Reasons a Competitor Outranks You on Google and How to Catch Up →
Video Transcript
Your marketing isn't trash; your strategy is. Here's my three-step framework to fix it.
Step one: complete your Google Business Profile. Fill out every detail on your Google Business Profile like this to build authority.
Step two: strengthen your online reputation. Ask every happy customer for a Google review after a great service.
Step three: add local SEO pages to your website. Build one page per service and include your city, FAQs, and proof.
Want to consistently generate leads without depending on referrals and ads? Follow along for more tips.
Read the full guide on where to start catching up to a competitor →