In this short, Joshua Albanese, founder of Spearleaf, searches for a Botox provider and breaks down the med spa listing that comes up first: soft, bright photos that put nervous clients at ease, a memorable name, before-and-afters, and a reply to each review. It is a clear look at what Google Business Profile optimization aims for.
Read the full guide: 6 Ways to Get More Calls From Your Google Business Profile →
Video Transcript
I think I need Botox.
First of all, you look fantastic. You don't need Botox. But if you wanted to find a really good Botox place, this is what I would do. First of all, when you search in Google, you're usually going to use the main keyword, and this is one of the ones that comes up number one.
And one of the things that I always look at is they created a very soft and pleasant... They brought a lot of light into the room. It makes it very comfortable. Look at that. It doesn't look like a normal med spa kind of experience, and that's going to make people feel trusted. Plus, the naming is great: Sweet Spot MediSpa.
And then they have some before-and-afters, which is always really good, but you can see that they're really showing a lot of comfort and anxiety, because you're going to get shot up with a needle, and that's going to be really scary. So they're really calming you down, and that's one of the reasons why they do a really good job.
On top of it, they always leave reviews. So when a person leaves a review, they leave a response, and that makes a big difference in their profile.
Read the full guide on six ways to get more calls from your Google profile →