In this Drive-By SEO short, Joshua Albanese, founder of Spearleaf, audits City of Palms Chiropractic from its own parking lot. The practice has more reviews than the listing ranked above it but no visible responses, and he explains why replying is the quick win in Google Business Profile optimization before turning to authority signals and backlinks for ChatGPT.
Read the full guide: 6 Ways to Get More Calls From Your Google Business Profile →
Video Transcript
So welcome to another episode of Drive-By SEO, where we optimize businesses on the fly. Today we have City of Palms Chiropractic. We're actually in their parking lot right now. I went ahead and went on Google Maps. I just searched "chiropractor near me." Now, they have an ad going, which is going to be really good. If you want to get immediate conversions and make money, this is definitely going to be really good.
As I scroll down, though, they are number two listed in their area. You can see we're only about 66 feet away. The number one is about 0.5 miles away. So I think there's a little bit of optimization that we would do. Even though they have more reviews, we can see reviews don't always correlate to being number one in your area.
So when I go here, I like a lot of these. I see some great photographs. I see a lot of human photographs, which is actually really great. We have some before-and-afters, which is really incredible. The low-hanging fruit that I would give on this one, and I think this is for everybody, is you really want to focus on responding to all these reviews. They're getting a great amount of reviews, about one a week on average, but I'm not seeing any response, and these things would be really simple. Just liking all of them as the business owner and then responding as a thank-you would do wonders for their local SEO on Google Maps.
And then when we go to ChatGPT and I'm searching on ChatGPT, I'm not really seeing them listed. And they're a great chiropractic company. So a great chiropractic company should be number one, right? We want to see them ranking on here.
So once again, if they were my client, here's what I would do for them. I'd immediately audit that website and make sure that we have all the signals that are saying "best chiropractor," really establishing them as an authority, because those are the things that AI really looks for.
Then, number two, we're going to go outbound. We're going to look for other websites, especially local but also national, that are like directories or best-of, and we're going to get as many of those backlinks. Backlinks are essentially trust handshakes to AI, and we want to get as many as we can to establish them as an authority. Once we do that, they'll not only rise in the ranks on Google Maps and Google Search, but also on ChatGPT, Perplexity, and all the other AI chats. And that's going to bring them more customers and more money.
Read the full guide on turning your Google Business Profile into more calls →