In this short, Joshua Albanese, founder of Spearleaf, plays a this-or-that game with ways to sabotage a business on Google and picks the more damaging option each round. His final pick is removing the Google Business Profile category, because without it Google doesn't know who you are. Getting basics like that right is the core of local SEO for service businesses.
Read the full guide: 6 Local SEO Mistakes That Quietly Kill Your Rankings →
Video Transcript
Remove Google Business Profile category, or make name, address and phone number inconsistent? Remove Google Business Profile category. Remove service pages, or replace text with images? Remove service pages. Block search engines, or delete customer reviews? Block search engines.
Change categories frequently, or use vague description? Change categories. Remove locations, or make website slow? Remove locations. Remove internal links, or duplicate content? Remove internal links.
Hide pricing behind forms, or use generic titles? Hide pricing behind forms. Let profile go inactive, or remove structured data? Let profile go inactive.
Remove Google Business Profile category, or remove service pages? Remove Google Business Profile category. Block search engines, or change category? Block search engines. Remove locations, or remove internal links? Remove internal links. Hide pricing behind forms, or let profile go inactive? Let profile go inactive.
Remove the Google Business Profile category, or let profile go inactive? Remove Google Business Profile category. If you don't have the category down, Google doesn't know who you are and what business you're trying to serve. Follow along for more SEO tips!
Read the full guide on the local SEO mistakes that quietly kill rankings →