Spearleaf sets up and maintains your ChatGPT Business Hub listing as part of AI search optimization. You claim your ChatGPT business profile in your own name and pass OpenAI's Persona identity check, then add Spearleaf as your agency. Many owners are great at what they do but need help getting found online, so we fill in the profile and keep it accurate.
Last checked 12 November 2026. Business Hub is in beta, so OpenAI may change these rules.
ChatGPT Business Hub is OpenAI's tool for claiming a business, managing its information and seeing insights on how people engage with it. OpenAI launched it in beta on 10 November 2026 as Businesses in ChatGPT. Use the help article for the exact steps.
The next steps are short. You claim the listing, then we work inside it.
You do, from the first click. Here is how the setup splits between you and us.
You claim it in your own name. OpenAI requires the person claiming to verify their connection to the business.
Persona may ask for your government-issued ID and proof you represent the business, so this step is yours.
As admin, you can grant an agency access. Each person uses their own ChatGPT account.
We fill in your profile and keep it current. You stay admin, and we tell you what we changed.
After claim and Persona approval, OpenAI lists these editable details: website, business description, product or service category, logo and cover photo. Delivery and return policies are editable too.
OpenAI's list doesn't include business hours, phone or address. We won't promise changes to those fields in Business Hub.
OpenAI reviews and publishes your changes, and updates can take time to appear. ChatGPT may also use other sources when answering questions about your business.
OpenAI's help article doesn't mention service-area businesses. Check Business Hub for your business, or read our guide on whether local businesses can claim a ChatGPT listing.
Filling in a short list of fields takes an afternoon. The work is keeping them right, so each month we do this.
Check the profile against your website and your other listings.
Submit corrections when something drifts out of date.
Read mentions, website clicks and discovery topics from the past 28 days.
Act on what the insights show, keeping in mind that OpenAI says a blank metric doesn't always mean zero.
OpenAI's help article says claiming gives you no direct control over ChatGPT's independent recommendations. We promise no placement either, and nobody honest can.
In Spearleaf's study of 216 US markets, 92.0% of displayed businesses had an address in the asked city. Those numbers are descriptive, not proof of cause. Claiming lets you manage your facts, and other signals shape the pick.
ChatGPT’s top recommendation in Fort Myers for every major headshot search we tested
Our founder’s own headshot studio. We run our own brands on the same system we sell.
Real ChatGPT · 7 buyer questions · Oct 2026ChatGPT’s top recommendation for Reiki in Studio City, on every buyer question we tested
Real ChatGPT · 6 buyer questions · Oct 2026Buyer questions where ChatGPT recommends the same client when asked who to hire
Real ChatGPT · Oct 2026These answers came from our AI search optimization work in October 2026, before Business Hub opened. They are not a result of claiming a listing.
Follow the full steps in how to claim your business on ChatGPT.
Read whether local businesses can claim a ChatGPT listing.
See how ChatGPT Business Hub compares with Google Business Profile.
Work through ChatGPT Business Hub verification problems and fixes.
Learn what ChatGPT Business Hub insights show and what they leave out.
You can claim alone, and our step-by-step guide shows how. The ongoing maintenance takes the most time. Edits are reviewed, insights cover 28 days, and other sources feed answers.
No. You claim the listing and stay admin. Per OpenAI's help article, the admin can grant an agency access, and each person uses their own ChatGPT account. Don't forward a personal claim invitation.
After you claim and pass Persona, add Spearleaf as your agency from your admin account. OpenAI says the admin can grant an agency access to manage the business. If an invitation is blocked, contact OpenAI Support.
You're the admin, so you see the published profile and the same insights we do. We report what we changed each month. You should never have to wonder what your agency did.
No. OpenAI says claiming doesn't ensure more visibility, and we promise no placement. We keep your profile accurate and consistent with the web, then read the insights with you.
OpenAI's help article doesn't describe a manual review. It says to select Try again if it's offered, and to match your name and address to official records. Otherwise contact OpenAI Support.
You claim it and pass Persona. Then you add Spearleaf as your agency, and we fill in and maintain the listing as part of AI search optimization.
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