In this short on Healthcare Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, tells a dentist with four offices to test Book Online on a phone, then lists what the site needs: a page per office, each dentist's face and name, a current PPO list, and a business associate agreement for online booking. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Best Dental Websites: What New Patients Need to Book →
Video Transcript
Business owner: We're getting quotes on dental website design for four offices. Will it put more implant consults on the schedule?
Joshua: Only if it fixes what stops patients booking. Tonight, tap Book Online for each office on your phone. Don't finish it.
Business owner: I did that last month. Our second office's button showed the first office's number.
Joshua: Then that patient calls the wrong office, or nobody. Here's what the site needs. One, a page for each office, with its own number, hours and dentists. Two, each dentist's face and name. Many patients pick a person, not a logo. Three, your in-network PPO list, kept current. If patients book online, the booking tool holds their information. Before a vendor handles it, HIPAA requires a business associate agreement.
Business owner: Our agency wants twenty blog posts a month. Isn't that what gets us found?
Joshua: Blogs aren't useless, but a real page for each big case usually does more: implants, Invisalign, same-day crowns. Each one says where the price usually starts, payment options, who does it, and at which office. Over months, those pages can help you show up in Google, ChatGPT and Google's AI answers. In BrightLocal's study of local AI searches, business websites were about 42% of what got cited. Skip the stock smile photos and last year's whitening special.
Business owner: The quote has a monthly care fee, and I can't even log into our current site.
Joshua: Ask what that fee buys, in writing. Domain registered in your name, site and logins leaving with you. And keep the pages that already bring patients. If an address changes, the old one has to point to the new page. Start counting implant consults booked per office now, before launch. Then compare ninety days after. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.
Read the full guide on what the best dental websites have in common →