In this short on Healthcare Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, walks through five ways to market a practice online: Google search ads, your Google listing, website pages, email to your own patients and social media, and how to pick where to start by your gap. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Healthcare Digital Marketing Strategies: 5 Channels by Speed →
Video Transcript
Which kind of digital marketing for healthcare fits your practice? First ask yourself: is your problem empty new-patient slots, or patients who don't come back? Here are five ways to market a practice online. The first three find new patients, fastest first. Four brings back patients you already have, and five builds trust slowly. Your answer to that question decides where you start. One, Google search ads. They're the fastest: search ads can be running in a day or two. You pay for every click, whether or not anyone books. A physical therapy clinic with open eval slots can run one for knee pain near the clinic. Before you turn it on, make sure someone answers the number in the ad during clinic hours. Two, your Google listing. The right category, true hours and steady reviews. Fixing it takes an afternoon; moving up the map takes weeks or longer. If a competing clinic has years more reviews than you, that gap won't close this month. Ask after visits, thank people, offer nothing, and keep going. Three, pages on your website, one for each problem people search. A PT clinic writes one for rotator cuff rehab, a dental office one for implants. Each page describes the visit and the plan, not a result. Pages take months to show up in search. They also give AI search something to find. Ask ChatGPT or Google's AI for a PT clinic for shoulder rehab in your town, and see which clinics it names. Four, email to your own patients. A short note to past PT patients when you add early morning evals, with the link to book. A dental office does the same for patients overdue for a cleaning. Email costs little beyond the time to write it. Before anything goes out, ask your lawyer what your email service needs to sign. Five, social media. It builds trust over months: a physical therapist showing an exercise, a dentist explaining a crown. It's the slowest to book anyone. So which one first? Usually a mix, picked by your gap. Empty new-patient slots: ads now, the listing and pages for later. Patients dropping off before they finish: your own email list first, before you pay for new clicks. Otherwise your new patients just refill the spots the dropouts leave. Then track new patients by channel. Add a where-did-you-hear line to the intake form, and count who came back to finish their plan. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.
Read the full guide on healthcare digital marketing strategies →