In this short, Joshua Albanese, founder of Spearleaf, shows how doing half the work on a Google Business Profile backfires, from ignoring reviews to uploading photos once and never again. Each one is a gap that Google Business Profile optimization is meant to close.
Read the full guide: 6 Local SEO Mistakes That Quietly Kill Your Rankings →
Video Transcript
If you optimize your Google Business Profile but ignore reviews, you will lose calls to competitors.
If you update your business name but don't update your address, you're going to confuse Google and rank lower.
If you choose your primary category and don't add it to your home page, you'll appear lower in the searches.
If you upload great photos but never upload any more, you will lose clicks to profiles that look more active.
Read the full guide on local SEO mistakes that quietly hurt rankings →