In this short, Joshua Albanese, founder of Spearleaf, points out what the highest-ranked dentist offices in a local search have in common: people in their Google Business Profile photos. He explains the psychology behind it and why adding people to your images is a simple step in Google Business Profile optimization.
Read the full guide: 6 Ways to Get More Calls From Your Google Business Profile →
Video Transcript
Joshua, tell me what you just told me again.
Yeah, you'll never believe this. Take a look. So, I've been looking at this dentist office, and what I've noticed is why they're ranking so high: one of the biggest factors is they have people in it. They put people in all of it.
And really, it's because of the psychology. People are essentially investing in people, and you can see this in all the top dentist offices. Where I'm searching right now, all the best ones, the ones that have the highest reviews, the most reviewed, have people inside there, because they get it.
And that's really what every business needs to do. Start incorporating people in your Google Business Profile images, and you're going to see your profile start to rank higher.
Read the full guide on getting more calls from your Google Business Profile →