In this short on Healthcare Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers a med spa owner with open laser hours: pick one entry service like laser hair removal and one returning service like injectables, then four ways to market it, from Instagram and Meta ads to your Google listing and referrals. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Med Spa Marketing Strategies Built Around Your Menu →
Video Transcript
Business owner: Which med spa marketing should I spend on first? There are a dozen spas within a short drive of me, and my laser room has open hours every week.
Joshua: Start with one entry service, not your whole menu. Here are four ways to market a med spa, and that choice shapes each one. Pick two services. An entry service that brings new clients in, like laser hair removal or a facial. And a returning service, like injectables every few months.
Business owner: I've been advertising everything at once. Botox, fillers, lasers, IV drips, all in the same ad.
Joshua: That ad asks a stranger to choose from your whole menu. Lead with the entry service, and let your team introduce the returning one in the chair. One, Instagram. Show the entry treatment, the room, and your injectors by name and face. Your injectors can set you apart from the spas nearby. Client photos need the client's written permission every time.
Business owner: I'm cash only, no insurance. So HIPAA doesn't apply to my photos, right?
Joshua: Maybe not HIPAA. A cash-only spa may fall outside it, but state privacy rules and your medical director's license still apply. Get written permission, and ask your lawyer what it needs to say. Photo rules, including edits, also vary by state, so check your state's rules. Two, Meta ads for the entry service, aimed at your area. Meta ads can start fast, and they stop when the budget does. Three, your Google listing and website, for people searching laser hair removal near them. Put each treatment in your listing's services and on its own page, with real photos. That part is slow; give it months. People also ask ChatGPT where to get laser hair removal in their town. Ask it the same way, see which spas it names, and check whether your treatment page answers what she'd ask.
Business owner: My injector wants to give a free syringe to anyone who leaves us five stars.
Joshua: Don't. Google's rule: don't offer anything for a review, and don't ask only the happy clients. Four, client referrals. They're slow, and they come from clients who love their injector. Before you reward a referral, check your state's rules and ask your lawyer.
Business owner: Referrals feel slow. I need that laser room full this month.
Joshua: Then put this month's ad money on laser hair removal alone. Usually a mix: Instagram and Meta ads bring first visits, while the listing and referrals build slowly. The real work happens in the chair. Laser hair removal takes a series of sessions, so schedule the series at her first visit, and introduce your injector. Then keep score. Each month, count first-visit clients who booked a second service, and where each one found you. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.