In this short on Healthcare Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers a plastic surgeon whose Instagram gets likes while consults stall: fix the follow-up after the consult first, then Instagram before-and-afters with written permission, Google search ads sent to procedure pages, and med spa and dermatology partners. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Plastic Surgery Marketing Strategies That Book Surgeries →
Video Transcript
Business owner: Where should my plastic surgery marketing budget go this year? My Instagram gets plenty of likes, but my coordinator says half our consults never book.
Joshua: Here are four ways, judged by what counts for a surgeon: consults that become surgeries, not likes. One, the follow-up after the consult. It costs nothing new, and it's where a likely surgery can quietly go cold. Your patient coordinator calls soon after the consult, answers the recovery and money questions, and offers a surgery date.
Business owner: Right now she emails a quote and waits. Patients say they need to think about it.
Joshua: Many do. That's why the call matters. Ask what's holding her back: time off work, a partner, or the cost. For cost, name your financing options on each procedure page and in the quote. Ask your financing company for the wording that goes with any monthly number. Two, Instagram before-and-afters. They let a patient see your work on someone who looks like her. Every photo needs the patient's written permission. Photo rules vary by state, so check yours before you edit or post anything.
Business owner: My best results get the most comments, so those are all I post.
Joshua: Mix in cases that look like most of your consults. A feed of showpieces sets an expectation your consult has to walk back. Three, Google search ads. Someone searching breast augmentation plus your town is closer to a consult than someone scrolling. Ads start fast, and you pay for every click, booked or not. Send each ad to the page for that procedure, not your homepage. Four, med spa and dermatology partners. Their clients sometimes ask about surgery the partner doesn't do.
Business owner: The derm down the street already sends me a few. Should I be thanking her with something?
Joshua: Thank her in words. Giving a referral source anything of value is a question for your lawyer first. Patients also look you up before they book: your reviews, your gallery, your procedure pages. Some ask ChatGPT which surgeon to see. Try it tonight. Ask ChatGPT what your patient would, like who does tummy tucks in your town. That side takes months, so it runs alongside the four.
Business owner: So which of the four do I put money into first?
Joshua: Usually a mix. But fix the follow-up first, because it makes every other source worth more. Then track consults that became surgeries, by source. Instagram may bring the most consults and ads the most surgeries, or the reverse. Your own numbers will tell you. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.
Read the full guide on plastic surgery marketing strategies →