In this short on Legal Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, matches four social platforms to law practices, from Facebook groups for immigration and estate planning to LinkedIn, YouTube and a small Instagram, and covers who answers messages and what never goes in a post. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Social Media for Lawyers: Which Platform Fits Your Practice →
Video Transcript
Does social media for lawyers sign clients, or is it just hours gone? It can sign clients when the platform fits how your clients pick a lawyer. Here are four ways to use social media, matched to the practice, with the hours each one costs. One, Facebook groups, for immigration and estate planning. Immigration consults are often booked through WhatsApp or Facebook, and word of mouth decides many hires. Answer the general questions there, like what a request for evidence means, or why processing times are out of your hands. For estate planning, caregiver and retiree groups ask about powers of attorney and probate. Facebook groups cost steady hours every week, not ad money. Two, LinkedIn, for referral sources, not people in trouble. Other lawyers, CPAs and HR people see your name there. LinkedIn costs a little time each week. Three, YouTube, for the questions people search. One short video per question: a will or a living trust, or how mediation works in a custody case. YouTube takes the most hours of the four, so start with the questions your intake team hears every week. Four, Instagram, kept small. Repost the YouTube answers there instead of making separate posts. Whatever the platform, someone has to answer the messages. In a Clio survey of 2,000 consumers, 79% expected to hear back from a law firm within 24 hours. A message that waits a week can mean a client who hired another firm. Before you post more, decide who answers messages, and by when. Two things never go in a post or a reply. Client details without the client's okay. And advice on a stranger's own case in the comments. Answer the general question in public, and say the firm takes calls on it. States differ on messaging a stranger about their case, so check your state bar's rules. Maybe a paralegal or a vendor runs the accounts and answers the messages. The firm makes reasonable efforts so outside help follows the lawyer's rules. So nothing goes up and no reply goes out until a lawyer has read it. Posts that promote the firm count as communications about your services. Check your state bar's rules. Pick the platform that matches your practice, not all four. Once a month, pull signed cases by source from your intake log, and see if those hours paid off. None of these sign clients in the first month. Give one platform a few months before you judge it. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. Follow for more straight answers like this.