In this short on Home Services Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers a pest control owner with about four hundred quarterly customers: renew plans before they lapse, ask for reviews on the quarterly visit, turn one-time jobs into plans, and call past customers before the seasons, with ads to fill the route. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Pest Control Marketing Strategies: Start With Plan Customers →
Video Transcript
Business owner: Everything I read about pest control marketing is ads. But I've got about four hundred quarterly customers. Don't they count?
Joshua: Here are four ways to grow, and three start with customers you already have. One, renewals. Call before a plan lapses, not after. That costs office time, not ad money.
Business owner: Every spring I lose a few to the big franchise's door knockers. Cheaper first year, every time.
Joshua: That call is where you remind them who kept the bugs out all year. Two, the quarterly visit. Your tech is there four times a year. Have him ask for a review, and whether the neighbors have ants too. Google's rule: offer nothing for a review, and don't ask only the happy customers. Three, turn one-time jobs into plans. The wasp nest or mouse call is a tryout. Offer the plan before the tech leaves.
Business owner: My busy months are spring and summer. After that the phone just sits there.
Joshua: Four, the seasons. Your slow fall is when mice come inside, so call past customers before that rodent push, and again before termite swarms. For strangers, your Google listing and reviews can bring map calls over months. Search ads are faster, about $32 a click on pest control near me.
Business owner: So you're telling me to skip ads?
Joshua: No. Plan base and seasons first, ads to fill your route. Ask every caller how they found you, and count which become plans. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight talk on pest control.