In this short on Healthcare Marketing by Spearleaf, Joshua Albanese, founder of Spearleaf, answers an assisted living owner tired of the placement fee on every move-in: tell discharge planners when you have openings, show real rooms and how pricing works online, call families back the same day, and ask every family for a review. Narrated with an AI voice clone of Joshua Albanese. Other characters are AI-generated. Every answer is written and checked by the Spearleaf team.
Read the full guide: Assisted Living Marketing Strategies: How Families Find You →
Video Transcript
Business owner: Hey Joshua, does any assisted living marketing work besides the placement service? Their fee on every move-in stings.
Joshua: Here are four ways families find a community, and placement is only one. It usually starts with an adult child, often after a fall or a hospital stay. One, placement services. They send families and charge you a fee. Weigh it against an empty apartment, and have your lawyer read the agreement. Two, hospital discharge planners and case managers. Tell them when you have openings and what care you handle.
Business owner: We dropped off cookies at the hospital every Friday for a year. Nothing came of it.
Joshua: Cookies don't tell them you have a room open. And ask your lawyer before you give a referral source anything of value. Planners need a fast answer: can you take this resident, and when? Three, your website, for the daughter comparing places at midnight. Real photos of real rooms, and how your pricing works.
Business owner: Nobody around here posts prices. Why should we go first?
Joshua: Because she's choosing who to call tomorrow. Explaining your pricing makes that call easier. Some families ask ChatGPT or Google's AI instead. In local AI searches, BrightLocal found business websites were about 42% of what got cited. Then answer her call the same day and offer a tour time. Wait until tomorrow, and she may be touring somewhere else.
Business owner: Our director gives every tour, and she's only in three days a week.
Joshua: Then anyone at the front desk can book the time. Booking it fast is the part that counts. Four, family reviews on your Google listing. Google's rule: don't offer anything for a review, and don't ask only the happy ones. Do both, on different clocks. Planners and placement now, the website and reviews over the next few months. Then track tours and move-ins by source, not inquiries. Want the Position Zero Guide to Getting More Customers on ChatGPT, Google and Google Maps? Comment "DRIVE" and I'll send it. And follow for more straight answers like this.
Read the full guide on assisted living marketing strategies →