This Claude Code course aims to take you from an empty terminal to Claude Code working on your website, SEO and ads. I built it for business owners and marketers who want a step-by-step learning path with no coding background. You can read my guide to building a website with Claude Code first, or start the training today.
Anthropic's Claude Code overview calls it "an agentic coding tool". It edits files and runs commands. For a business owner, that means a helper working inside your own folder of site files and reports.
Most Claude tutorials assumed you were technical or were too abstract to be useful. A good course starts with your jobs instead. Installing it, briefing it, checking its work and running Claude Code for marketing come first. Claude Code for beginners should start there.
About 40 short lessons, each 5 to 10 minutes. Every lesson ends with one do-this-now action. I film on a Mac and write out the Windows steps.
Install Claude Code, sign in and get a first small win on your own computer. You go from never having opened a terminal to a working session.
Describe the outcome and let Claude Code handle the how. You write your CLAUDE.md business brief, learn what permission prompts mean, and practice undoing mistakes.
Link your site with a revocable Application Password. Claude Code drafts, you review, and you publish. Nothing goes live without you.
Audit your own site, plan pages, write service pages that don't sound like AI, and run a monthly Google Search Console review.
Claude Code plans the campaign and drafts the copy and negatives. You click the buttons in Google Ads. It proposes only.
Claude Code writes hooks, ad text and creative briefs from your real photos. You launch and edit inside Meta Ads Manager yourself.
Turn your business folder into a shared playbook. Each teammate installs Claude Code and inherits your CLAUDE.md brief and commands on day one.
A 30-minute week that covers content, Search Console and an ads review. You then decide what to keep and what to hand off.
A tutorial on rebuilding your site with Website Factory, from the choice of WordPress or static through launch.
What Claude Code does for keywords, pages, schema and audits, and where you must check it.
How I write a CLAUDE.md brief, build pages locally and publish only after review.
What a SKILL.md file is and how one-job skills save repeated work.
How the two AI agents compare on plans, safety, skills and instruction files for marketing work.
The one-line installer, the PATH fix and a safe first setup on macOS.
A practice folder, a first session on a real SEO job and a CLAUDE.md brief.
Start with Anthropic's own material. The Claude Code quickstart points to Claude Code 101 on Claude Academy. Then pick what fits your job.
Free, current and written by the makers. It is general, so you still translate it into marketing work yourself.
Plenty to watch, but no order and no checking. You can spend hours on YouTube trying to figure out which video is worth it.
One path for owners, with every lesson tied to a real job on your own site. It adds templates and prompts for SEO and ads work.
A Claude Pro, Max, Ultra, Team, Enterprise or Console account (the free claude.ai plan lacks Claude Code).
A Mac or Windows computer.
A website you own, ideally on WordPress.
No coding background.
Anthropic's memory docs describe CLAUDE.md as persistent instructions. The skill that matters is knowing what a good page, offer or report looks like. You brief Claude Code like a contractor and check what it hands back. The course teaches that as habits, not programming.
Claude Code reads a CLAUDE.md file at the start of every session, so you stop re-explaining your business. Skills work the same way for jobs you repeat. I run my own agency workspace on them, which is Claude Code for small business in practice.
Yes, if they can describe a job and check the result. You type plain requests into the terminal. The course covers installing it, permission prompts and undoing a mistake, so you don't need to write code.
Anthropic's Claude Code 101 is good, and I tell you to use it. It is general, so it doesn't walk a business owner through an SEO or ads job from start to finish. This course does, on your own site.
It is safer when you set it up with care. You learn to work in one project folder, read each permission prompt and keep drafts unpublished until you review them. Your CLAUDE.md brief guides Claude Code, but it is guidance, not a lock.
Claude Code changes often, so any course can date. Each lesson ends with one action you check on your own screen, so you can see when a step has changed. Anthropic's setup docs stay up to date.
Try Anthropic's Claude Code 101 first, since it is the official source. Choose this one if you want marketing, SEO and ads jobs taught from zero, with no coding assumed.
Not in this course. Modules 5 and 6 are propose-only. Claude Code plans the campaign and drafts the copy, and you click the buttons in Google Ads and Meta Ads Manager.
I do. You can read about Joshua Albanese and how I use Claude Code in my own agency before you decide.
Learn Claude Code on your own site, one short lesson at a time. Eight modules and a bonus take you from install to a weekly routine.
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